I’ve long decided that my shortened name (Rey Reynoso not Reynaldo Reynoso) is my brand. It’s the name I use on the magazine. It’s what I use on Facebook. It’s what I’ve been using on my Bible site. It’s what I’ve been using on my most recent edition of my design site.
But why not use something zany like “Multifaceted Designer”? Well, it’s a mouthful for one. And secondly, it doesn’t really represent the totality of what I’m about. Sure I design for print, web, interior and exteriors—but it ignores other things like illustration and writing. And though it is very true that a company building a brand wants a focus on what a brand entails (for example, you hear Pepsi you think soda and not shirts), an individual trying to create a worldwide accessible identity shouldn’t be one dimensional.
Free 2012 Wall Calendar
It’s that time of year: the cold air bites lovingly, shoppers go nuts with their treasure, Holiday music graces the air waves and the office administrator is wondering if you would like a new calendar.
Personally, I’ve found that the standard office calendars (be it desk or wall) are pretty annoying. The best ones take time to set up on the dry erase board and then they are subject to information loss.
That’s why I created my own calendar. More after the jump.
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