Free 2012 Wall Calendar

It’s that time of year: the cold air bites lovingly, shoppers go nuts with their treasure, Holiday music graces the air waves and the office administrator is wondering if you would like a new calendar.

Personally, I’ve found that the standard office calendars (be it desk or wall) are pretty annoying. The best ones take time to set up on the dry erase board and then they are subject to information loss.

That’s why I created my own calendar.  More after the jump.

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(Re)Designing:Brand Focus and Exposure

I’ve long decided that my shortened name (Rey Reynoso not Reynaldo Reynoso) is my brand. It’s the name I use on the magazine. It’s what I use on Facebook. It’s what I’ve been using on my Bible site. It’s what I’ve been using on my most recent edition of my design site.

But why not use something zany like “Multifaceted Designer”? Well, it’s a mouthful for one. And secondly, it doesn’t really represent the totality of what I’m about. Sure I design for print, web, interior and exteriors—but it ignores other things like illustration and writing. And though it is very true that a company building a brand wants a focus on what a brand entails (for example, you hear Pepsi you think soda and not shirts), an individual trying to create a worldwide accessible identity shouldn’t be one dimensional.

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Presidential Image: Designed For Voters

It’s that time of the season when the cherry blossoms are in bloom; the cardinals are frolicking with the robins; when the morning dew mingles with the morning showers; and where presidential hopefuls start putting their foot forward. Ah, can you smell feel it?

That’s right, we’re past the mid-term mark and political muscles are flexing while Presidential hopefuls aim at glomming onto any issue.

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Questions To Ask Before (Re)Designing

I hate thinking about a redesign.

Don’t get me wrong, I don’t mind redesigning things. There’s no problem going into a client’s situation and pointing out where they’re falling short or what needs to be addressed to underscore their brand. Similarly, I don’t have a problem getting a design from a buddy asking for advice and pointing out where they need to go back and rethink things. But that becomes a real struggle when the client is myself.

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ESPN Rise’s Video Game Issue with Alvin Lee

During the holiday season over at my shop in ESPN Rise we decided to do something a little bit different with our National Video Game Issue: get an illustrator. Usually we use awesome photography by the industry’s best, but this time we wanted to tap the talent of Street Fighter video game acclaim Alvin Lee (and the color genius of Fabian Schlaga to go buck wild with their illustrative awesomeness.

As our article over at the ESPN Rise website says: the idea was simple. We took four of the best players and video-gameized them in a battle against the Robots. Or the Aliens. Whatever. The point was to make these guys look freaking awesomer. You can check out Alvin Lee’s Facebook or Comic Alliance for some biggie sized images you can read the ESPN Rise articles about these great players (Nick Vena, Jadeveon Clowney, Daniel Norris, Michael Gilchrist)   . Images after the jump.

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Fontisizing Impact

Like an old yenta, a designer is often found matchmaking design projects and fonts.  With so many designs, the designer ensures they have access to as many possible matches as possible.

But that doesn’t always work out. After all, the designer, like the yenta, has a certain vision of the ideal font matches. They don’t even think about it; for some reason, a certain font just feels—until you look back and see a matching trend.

So these posts are to display, ogle, applaud, examine and objectify fonts that have crept out of my dreams and onto my designs. Go ahead: fontasize about Impact.

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Two Design Websites to Watch

Occasionally I like to link to some random stuff and call it “links n’ junk” but I have two sites here that are so not in the junk sphere that I couldn’t properly label this post in that way.

First, we have Designers & Books which describes itself as:

devoted to publishing lists of books that esteemed members of the design community identify as personally important, meaningful, and formative—books that have shaped their values, their worldview, and their ideas about design.

That’s pretty flipping interesting while simultaneously wrapped in nicely designed site:

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Then we have a site by my buddy Matthew which I’ve linked to earlier but just need to bring up often: Stretchbook. He describes it as “a collection of creative exercise” and “where ideas go to work out”.

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