Brands, Halos, and Life
Posted by Rey
It takes a while, maybe even a few years, but eventually—after the destruction of the second death star, after the death of the Emperor and after Nien Nunb and Lando are cackling—you start wondering about who you were rooting for. These insurgents not only bucked under the authority of Government but they joined hands with criminals as they slaughter thousands of innocent lives. It didn’t matter though since we knew these were The Good Guys. They were the Rebel Alliance, and with their brand firmly in place (and the standard production that goes into setting up the protagonist of any given movie) the audience happily stands and applauds. But I remember also applauding at the end of the Phantom Menace…
Article Tags>> brand | identity | logic