Tag: brand

  • Creative Directors, Graphic Design, and Brand Building

    Up front, everything—even if never touched by a designer—has a brand. Even people or products you hate have a brand. The brand is recognized by the thing or person that is out there, not by a logo. So, a brand can exist even without someone intending it to exist, but it’s there and the public…

  • Brands, Halos, and Life

    It takes a while, maybe even a few years, but eventually—after the destruction of the second death star, after the death of the Emperor and after Nien Nunb and Lando are cackling—you start wondering about who you were rooting for. These insurgents not only bucked under the authority of Government but they joined hands with…