In recent years, Apple’s done a fair share of designing pretty products (if not hardware wise the best products) and have substantially increased their exposure to the public with product placement (they’re in Best Buy and Apple Stores) and advertising (no more pretentious posters: now we have the PC Guy vs. the Mac). In all this, Apple’s prices haven’t dropped so much to equate with a PC (that usually gives you more hardware wise). Also, Apple hasn’t bothered much with training in their products beyond the nearest Apple Store Genius but all in all it’s paid off.

Apple is now the third largest computer seller in the United States, bumping Acer to Fourth.